Amazon Eero Mesh Router coming to India?

Amazon has its own range of Mesh Router called Eero mesh wifi system. However more than 3 years after it’s maiden launch in US it still not available in India.

We don’t know the exact reason but guess it’s due to low sales of mesh routers in India. May be Amazon already knows that potential sales of mesh router on it’s amazon India shopping platform is not worth the launch of Eero mesh routers in India as proper service support is needed. Also Eero is priced at premium side of mesh routers market worldwide whereas India being a price sensitive market have max sales in lower end of this segment only, again insight via its shopping portal helps.

Awareness of mesh routers is still low in India. And those who are interested too mostly have a limited budget for below ₹10,000 for a 3 nodes mesh system. While Amazon US pricing starts from somewhere above Rs.11000 at current exchange price and usually Indian products are 20% higher than US prices. Which means we are looking at least sales potential for Eero in India.

In India hardly anyone buys a router above Rs.3000-5000 as most of users tend to use isp provided routers only as we have small houses in City. For large houses in rural areas 4G is more widely used.

So very few buyers for mesh routers above Rs10,000. Above Rs.20,000 is rare that too by mostly by niche buyers like vlogers, IT employees etc. Lower end of market is already very competitive with Tp-Link and its sub brand Mercusys along with D-link, Tenda brand of vfm mesh routers range in India and Amazon knew it already.

Amazon Eero 6 Eero+ Plus and Eero 6E (wifi 6e based) are priced way above Rs.20,000 which won’t find many takers as already Netgear, Linksys provides premium mesh router range in India.

Amazon EERO Alternatives in India

TP-Link Deco X20(2-Pack) AX1800 Whole Home Mesh Wi-Fi System, Next-Gen WiFi 6, Replace Routers and WiFi Extenders, HomeCare Build-in Antivirus, Parental Control, Compatible with Alexa (4000 sq ft) Faster Connections —— Wi-Fi 6 speeds up to 1,800Mbps—1,201Mbps on 5GHz and 574Mbps on 2.4GHz.;Connect More Devices —— OFDMA and MU-MIMO technology quadruple capacity to enable simultaneous transmission to more devices. Boosted Seamless Coverage —— Achieve seamless whole home coverage with a clearer and stronger whole home Wi-Fi signal generated by Wi-Fi 6.;Ultra-Low Latency —— Greater reduction in latency enables more responsive gaming and video chatting. One Unified Network —— Multiple units form a whole-home network that auto-selects the best connection as you move around your home.;Total Security —— WPA3 encryption and TP-Link HomeCareTM provide personalized features, including Parental Controls, Antivirus, and Quality of Service (QoS) to ensure a safer online experience. Setup Made Easier Than Ever —— The Deco app walks you through setup step-by-step.; In an unlikely case of product quality related issue, we may ask you to reach out to brand’s customer service support and seek resolution. We will require brand proof of issue to process replacement request.; Control Method: Application; Security Protocol: Wpa-Psk, Wpa2-Psk, Wpa3; Controller Type: Amazon Alexa Controller Type: Amazon Alexa ₹ 21,999 ₹ 8,999 view on amazon

Still we hope eero comes to India soon. Its better to have wider range and obviously competition.